About Us
Who We Are
We’re two people — partners in life and in this passion project — focusing on creating something meaningful. We’re not trying to be the biggest watch brand in the world. Just one of the most thoughtful.
Whether you’re a collector, a creator, or simply someone who sees time as more than numbers, we hope you’ll join us on this journey.
But we’re not just about watches. Through curated collaborations, limited editions, and our Bokeh Membership, we invite you to discover the art behind time—and the time behind art...
We aim to be globally recognized as an authentic trustworthy watch brand that celebrates its connection with photography beyond the design inspiration
The Tate Wade Idea
Tate Wade was born from a simple idea:
To bring together our love for Swiss watchmaking and fine art photography—through bold design and a collector’s spirit.
Each watch is Swiss Made in Biel/Bienne in Switzerland, the heart of traditional watchmaking, using trusted local partners. We design every piece to feel personal, purposeful, and quietly distinctive.
Our Perspective
At Tate Wade, we bridge Swiss watchmaking and fine art photography by offering collectors more than a timepiece, we offer a lens into a world of visual storytelling.
Our mission is to build Swiss watches with soul, pairing bold, thoughtful design with curated works of photography that speak to curiosity, creativity, and a passion for collecting. Every piece we craft reflects not just precision and beauty, but the spirit of discovery that drives our collaborations with the fine art photography world.
Looking ahead, we aim to grow a creative community of collectors who value both time and image, people who see the connection between craftsmanship and culture.
Our ambition is to redefine what a microbrand can be: not just original in design, but meaningful in purpose, one that resonates across disciplines and invites new conversations between art and horology.
Our World of Photography
Tatewade sees photography beyond mere design inspiration. It's a vital partner, fueling our vision.
While watches are our focus, we're driven to elevate the art of captured moments. We aim to actively promote photographers, especially emerging talents, showcasing their vision. Our watches are a canvas for their stories, bridging horology and photography, fostering shared discovery.
