Certified Swiss-Made

Since 1st January 2017, a new regulation is in place determining what qualifies a watch as “Swiss Made”. The new regulation is in place to weed out brands who have been abusing the previous lower standards to achieve the Swiss Made label without upholding the implicit manufacturing standards expected to go with this prestigious label.

Previously, for a watch to be considered "Swiss Made," all of the following must be true:

  • Its movement is Swiss
  • Its movement is cased up in Switzerland
  • The manufacturer carries out the final inspection in Switzerland
  • At least 50% of the production costs of the watch taken as a whole must be Swiss-based


Under the new Swissness Law, for a watch to be considered “Swiss Made,” all the following must be true:

  • At least 60% of the production costs of the watch taken as a whole without the strap must be Swiss-based, like the case, the hands, the dial, etc.…
  • The movement of the watch must still contain at least 50% Swiss-made components in value, and at least 60% of the movement's production must be generated in Switzerland.
  • Last but not least, the technical development of a "Swiss Made" watch and movement must be carried out in Switzerland regardless of whether it is an analog watch or a smartwatch.


At TATE WADE we are in 100% compliance with the Swissness Law in every step of our production.

TATE WADE watches are engineered and produced in Bienne, a capital of Swiss watchmaking industry. Our partners who have been in the industry for decades helps us to turn our rough ideas into beautiful timepieces.  

The movement is produced in Switzerland, and all our watches are made in Switzerland. Once watches are ready, they pass rigorous quality check process before being released for sales.  Only after giving the heavy quality check process, the watches are then shipped to the rest of the world.